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Skip to content Search for: ABOUT US CASE STUDIES DURING COVID-19 WHAT OUR CLIENTS SAY CONTACT US Search for: Home adin-admin 2020-06-22T19:38:39+00:00 ABOUT US CASE STUDIES DURING COVID-19 WHAT OUR CLIENTS SAY CONTACT US As the world took a “time out” we’re taking time to launch our new website. If you are interested in what we’ve been doing during self-isolation, click here for our most recent case studies. WE ARE RESULTS DRIVEN BRAND COMMUNICATORS ADIN is in the business of creating effective targeted communications campaigns for conscious brands, thought leaders, and businesses that disrupt categories by leading with purpose. Through creative and innovative storytelling, compelling content and marketing savvy, ADIN not only builds brand awareness and sales across multiple healthy and sustainable lifestyle categories but just as importantly, has become a trusted partner to our clients. HEALTH • NUTRITION • FOOD • ORGANIC • BEAUTY • NON-TOXIC HOME CASE STUDIES DURING COVID-19 NATUREPEDIC | DESIGNS FOR HEALTH | EARTHKIND NATUREPEDIC 400+ MILLION Consumer Impressions 195 Placements 4 WEEK Campaign 400+ MILLION Consumer Impressions 195 Placements 4 WEEK Campaign FACE MASK CAMPAIGN In the wake of the Coronavirus pandemic sweeping the nation, Naturepedic, the award-winning U.S. certified organic mattress and bedding manufacturer, decided to pivot production to help fill the demand for face masks. The response to the PR campaign was overwhelming. The Naturepedic organic cotton face masks are produced and sold at cost and are not for profit. The company also continues to make donations to various other local facilities. Sorry, your browser doesn't support embedded videos. DESIGNS FOR HEALTH 50+ MILLION Consumer Impressions 125 Placements 3 WEEK Campaign 50+ MILLION Consumer Impressions 125 Placements 3 WEEK Campaign ANTIBODY TESTING CAMPAIGN As an essential business, working with a partner company, Designs for Health took the steps to ensure their workforce was protected by initiating voluntary antibody testing in all four of their US locations: Florida, Connecticut, Nevada and Montana. We coordinated efforts that involved company medical experts, and spokespeople, obtaining B-roll and quotes for media outlets. This resulted in immediate regional TV, Radio, Print and Online placements. Sorry, your browser doesn't support embedded videos. EARTHKIND We launched “A World of Protection” initiative to coincide with the 50th Anniversary of Earth Day and the 20th anniversary of EarthKind’s incorporation. The EarthKind® brand is a great example of environmental and sustainable excellence, with their no harm approach that puts safety, health and peace of mind first. It was the perfect time for this plant-based, poison-free pest prevention brand to be talking about “protection” and the value they bring to their customers. As founder Kari Warberg Block says, “We are all in this together. Our world will not change for the better unless we all participate in that change, and change begins at home…a toxin-free home.” The initial digital and social launch included: ‘Face to Face with Kari’ live Facebook chats from Kari’s home to yours and a Facebook group where participants get to ask Kari about their pest problems, and anything else they may want to know. Kari has always been an approachable and transparent CEO and in times like these, establishing a personal connection with her followers was very important to her. EARTHKIND SPRING CAMPAIGN Spring is one of EarthKind’s top selling seasons, with our PR efforts ramped up into high gear, our client reported that April sales were their best ever! 70+ MILLION Consumer Impressions 127 Placements 6 WEEK Campaign 70+ MILLION Consumer Impressions 127 Placements 6 WEEK Campaign WHAT OUR CLIENTS SAY “Our first PR campaign with ADin has delivered excellent results, beyond what we could ever have imagined. It not only increased brand awareness but delivered valuable sales during a time when our industry was flat. They were able to leverage the story of our company pivoting to make facemasks into multi-millions of consumer impressions.” Barry A. Cik Founder and Technical Director of Naturepedic “We have been working with ADin for over two years, they are very familiar with the dietary supplement space and have consistently delivered great PR results. During the COVID-19 pandemic, together with a partner company, we were able to undertake antibody testing in all four of our US locations. ADin coordinated with our experts and local media outlets in all locations, executing a PR campaign which garnered almost 50 million impressions across TV, Radio, Print and Online. A great team effort.” Neal Mercado Chief Marketing Officer of Designs for Health “I recommend ADin and Sue Taggart to any brand that wants the attention of a boutique firm and needs the strategic thinking of a big firm. I’ve disagreed with her advice, and each time it turned out she was right. Her tenacious drive to deliver value, excellence, authenticity, and results makes her brands win, and win big. Her team is amazing and have not missed a beat during these challenging times.” Kari Warberg Block CEO and Founder of EarthKind CONTACT US we’d love to hear from you For now, until we return to our NYC office, please contact: Sue Taggart on her cell: 917 833 8101 or email: sue@adinnyc.com ADDITIONAL CASE STUDIES AVAILABLE ON REQUEST: BOB QUINN | KAMUT | COGNIZIN | SETRIA | EARTHFRUITS | TRILOGY...